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London Fashion Week, one of the world's four major fashion weeks, attracts designers, celebrities, and fashion enthusiasts from around the world every year. It serves as the central stage in the fashion industry, showcasing the latest trends in fashion and setting the fashion direction.

This year, the iconic Chinese menswear brand Hongdou Comfortable Menswear was invited to appear at London Fashion Week. Collaborating with international design masters, the brand also made appearances in France, the UK, and Italy. With a series that blends traditional Chinese craftsmanship and an international perspective, the brand presented a new trend of comfort in Chinese menswear. The spectacular comfortable menswear show officially kicked off.

On the runway, models exuded a strong aura, showcasing the stunning new products from the comfortable series. In the backdrop of vibrant lights and dynamic music, the dazzling runway captured everyone's attention. Hongdou Comfortable Menswear, in collaboration with the former visual master of DIOR, unveiled new products, including the Hongdou 0-Feel Comfortable Shirt and Hongdou Comfortable Goose Down Jacket. These showcased comfortable outfits for various occasions, embodying creative design and inspiration from high fashion, injecting a fresh style and vitality into London Fashion Week.

In this comfortable fashion show, a harmonious blend of classics and innovation was evident. It featured the upgraded Hongdou 0-Feel Comfortable Shirt and the debut of the Comfortable Goose Down Jacket. Hongdou Menswear prioritizes "human comfort" as the highest design criterion, and each ensemble exudes the comfort and quality associated with luxury items. 

As the most representative product of Hongdou Comfortable Menswear, the Hongdou 0-Feel Comfortable Shirt embodies the inheritance and innovation of Eastern aesthetics. The colour palette combines PANTONE international trend colours with traditional Chinese colours. Innovative fabrics include a blend of functional fibres from China and Austria, incorporating Hongdou's independently developed ultra-fine filament ratio. After 208 pattern trials, 102 production processes, 10 high-end craft settings, and the use of three major luxury-grade accessories, a finished garment is meticulously crafted. 

The Hongdou Comfortable Goose Down Jacket comprehensively demonstrates the brand's breakthrough in the comfortable category of down jackets. According to the designer, the Comfortable Goose Down Jacket uses 90 high-quality large pieces of white goose down, innovative soft-knitted fabrics, and 3D temperature-locking delicate and comfortable linings, providing the body with a more lightweight, soft, and flexible warmth. Paired with classic business silhouettes and colour schemes, it is versatile for commuting and leisure. With meticulous attention to quality and bold innovation, Hongdou Comfortable Menswear integrates technological craftsmanship into fashion design, perfectly blending fashion breakthroughs with professional down jacket craftsmanship. Eight luxury-grade crafts and accessories are used to redefine "comfortable down jackets" with excellent quality. 

As a Chinese classic menswear brand rooted in Chinese cultural soil, Hongdou Comfortable Menswear has long adhered to Eastern aesthetics, inheriting the understated beauty of emotions in traditional Chinese culture. Through the creation of diverse products, the brand breaks the stereotypical impression of ruggedness in men's clothing. With 66 years of focus on comfort, Hongdou Comfortable Menswear has embarked on the international stage with a pioneering spirit, bringing the confidence and strength of Chinese brands to the forefront and leading the trend of comfortable fashion!